AptEdge & M.Holland: Embracing AI-Powered Solutions for Enhanced Customer and Employee Experience


M Holland, a leading distributor of plastic resins, proactively addressed challenges with rapid growth and scattered information systems. By partnering with AptEdge, an AI-driven solution provider, the company aimed to streamline its internal processes, improve customer service, and enhance employee experience.


M Holland's rapid growth led to the acquisition of other companies and the addition of more employees, which presented opportunities to refine customer and employee experiences. The company acknowledged the need to consolidate information scattered across multiple systems and ensure support documentation remained up-to-date to maintain service quality.


M Holland discovered AptEdge, an innovative AI-driven solution that elegantly consolidates and manages information, keeping it up-to-date and easily accessible. The company integrated AptEdge's cutting-edge technology to create an "internal Google" for its employees, providing quick access to relevant data and reducing the need for human intervention. Nick Chodorow, the Chief Innovation Officer at M Holland, said: "We saw the need to centralize information and help our employees quickly find the information they need. AptEdge's technology allowed us to do that."


M Holland seamlessly implemented AptEdge's technology by aligning the business and technological aspects of the solution. The company achieved this by working closely with the AptEdge team and providing comprehensive training for its employees, ensuring a smooth transition to the new system. Nick Chodorow explained: "It was important for us to ensure that our employees were comfortable using the new system. We provided the necessary training and resources, which helped us transition smoothly."


AptEdge's state-of-the-art technology helped M Holland achieve several key benefits:

  • Streamlined access to information:

Employees can now access the most current information quickly and efficiently, reducing the need for back-and-forth communication.

  • Improved customer experience:

By focusing on internal improvements, M Holland aims to provide better customer experiences in the future, eventually allowing customers to access information without human intervention.

  • Enhanced employee experience:

With AI-driven solutions handling basic information retrieval, employees can focus on higher-level tasks and problem-solving.

Nick Chodorow shared his perspective on the impact of the technology: "The implementation of AptEdge's AI-driven solutions has been a game-changer for us. It has not only streamlined our information access but also empowered our employees to focus on tasks that add more value to our organization, driving efficiency and growth."

Also read: AptEdge and Hexagon: A Partnership for Streamlining Customer Support

Future Plans

M Holland plans to continue leveraging AptEdge's groundbreaking technology to:

  • Enable more AI-driven interactions, both internally and externally.

  • Improve product delivery by allowing employees to focus on core tasks rather than information retrieval.

  • Develop a seamless information retrieval system for customers, streamlining their interactions with the company.

In conclusion, Nick Chodorow stated, "We're excited about the potential of AI-driven technology in our organization. Our partnership with AptEdge is just the beginning, and we look forward to further innovations that will enhance both customer and employee experiences."


M Holland's collaboration with AptEdge demonstrates the potential of AI-driven solutions to improve customer and employee experiences. By embracing innovative technology, M Holland has streamlined its internal processes, creating a strong foundation for future growth and exceptional customer service.

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